The Belgian Association of Gaming Operators (BAGO) has called for stronger policy measures to beef up the country’s gambling regulator after its latest round of industry research.
The Belgian Gaming Commission found that three out of the 10 most popular online gaming sites among players aged 18-30 are unlicensed.
The data also revealed that over three quarters of players (84 per cent) play via licensed operators, but over a quarter (28 per cent) also use illegal sites.
The BAGO said the research revealed that “spontaneous recognition of illegal gambling websites in Belgium is increasing.”
BAGO chairman Tom de Clercq said: “We are seriously concerned about the growing presence of illegal platforms and their appeal to young people. We now know that around one in four Belgian players already participate in illegal, unlicensed gambling.
“A significant portion of the market is thus in the hands of websites that escape all forms of regulation. No control, no protection and no social responsibility.
“Knowledge is power, and research like this from the Gaming Commission is crucial to protect players more effectively.”
The BAGO also voiced concern about the data’s finding that 22 per cent of respondents said advertising on social media played a part in them choosing a gambling operator.
“What stands out is that young people often end up on illegal gambling websites via aggressive social media ad campaigns filled with unlawful promises,” it said.
“The Commission’s research shows that social media campaigns attract one in three young people aged 18 to 30—something not permitted for licensed Belgian gaming operators.”
The BAGO has therefore called for policy measures to “reform and strengthen” the Gaming Commission for “faster detection and enforcement.”
It wants the Commission to work with financial institutions to investigate payment blocks on illegal sites, and it wants the Commission to “build a broad alliance with government, the sector and healthcare professionals to better protect players.”
