Scientific Games has integrated BlueRibbon’s customisable jackpot solution into its OpenGaming ecosystem, with Kaizen Gaming brand Stoiximan the first to launch the marketing tool.
This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software.
Combining OpenGaming’s innovative network-level gamification technology with BlueRibbon’s player engagement software is set to provide operators with a powerful solution.
The combination will increase excitement levels within games, boost customer lifetime value and deliver greater brand differentiation with responsible gaming tools available to players.
Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following this new agreement, with the software to be rolled out with all the company’s customers in the coming months.
