Scientific Games has strengthened its global suite of sports technology, services and content with the acquisition of SportCast, the pioneer of sports betting experiences that encompass outright betting, through to pre-match and in-play.
Founded in 2013, SportCast is widely recognised as the leader in sports betting player engagement through its product experiences, technologies and pricing. It is also credited with developing the original BetBuilder product, a feature that allows players to build bets across multiple markets on a single game with instant pricing through a seamless user interface.
Keith O'Loughlin, EVP sports for Scientific Games, commented: "For sports fans, the ability to define the story of game, bet on it and watch it live has become a thrilling way to engage in the action. SportCast's technology and platforms will help us fuel the next wave of our data-driven, global sports expansion.
"The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we're thrilled to be able to roll these out."
Leading operators in major jurisdictions have been quick to adopt instant-pricing technology thanks to the high margin profile of accumulator bets. The rollout of SportCast technology to over 50 marquee brands includes BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and British Columbia Lottery Corporation.
The growth of pre-match, in-play and same-game parlays in North America is accelerating at pace. SportCast's technology is capable of processing over 12,000 bets per second across major global sports, including American football, baseball, football, basketball, ice hockey and tennis.
SportCast uses proprietary cloud-based technology and integrated machine learning models for speed and precision with rapid response times.
