Bet365 has struck a collaboration with the Indiana Fever basketball team in the US.
The Women’s NBA (WNBA) team, based in Indianapolis, will work with the gambling operator - now its official sportsbook partner - on a series of fan-focused features integrated into the side’s media and matchday experience.
Bet365 will have a brand presence across the team’s Fever Radio Network broadcasts, social media content and on the Fever’s mobile app.
“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience,” said the Fever’s chief operating officer and general manager, Amber Cox. “This partnership is all about creating more ways for fans to connect with our team from tip-off through to the final buzzer.”
“Exciting, record-breaking and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership,” said a bet365 spokesperson. “With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans.”
Indiana became bet365’s eighth state launch in January 2024 in partnership with French Lick Resort.
Reports earlier this year claimed that bet365 is weighing up a sale as it looks to drive forward its US expansion.
The brand is live in a total of 13 states after going live in Tennessee and Illinois in March.
