SBTech and NetRefer have officially entered into a partnership that will see the two share their resources.
The former will now benefit from enhanced management of marketing activities with the marketing product suite, with the latter’s platform granting consolidated control of its operators.
SBTech chief executive officer Richard Carter said: “Offering NetRefer as part of our package will significantly enhance our clients’ operations, providing them with a unified view of their marketing campaigns and the opportunity to fully automate the affiliate life cycle - from signup, to CRM management and customer reporting.”
Timothy Buttigieg, chief executive officer at NetRefer, said: “We are ecstatic to partner with SBTech, empowering their vast portfolio of operators with our holistic performance marketing product suite. Through our platform, they will be able to make smarter marketing decisions and maximise their profits.”
