Samvo has won Best Designed Outlet of the Year at the 2013 Betview Awards for its Betting Café in Hammersmith, London.
Judges felt Samvo had created an innovative, welcoming and functional outlet for staff and customers. The café includes 3D and high-definition Sky television as well as touchscreen information terminals. The customer experience is enhanced with comfortable sofas and viewing areas, and a range of tea, coffees and other refreshments to create a café feel.
Dave Webb, Samvo retail development manager, said: “Winning a Betview Award is a fantastic achievement and we are delighted to earn such high praise from the best in the industry.
“Our intention with Samvo Hammersmith has always been to challenge the traditional betting shop model. It was designed by a team that had never previously worked on a betting premises and this fresh approach has paid off by creating a sophisticated and smart all-round leisure destination.”
