Bwin.party and RSC Anderlechet have announced a new partnership which sees bwin become the official online gaming and betting partner of the Belgian football club.
The three-year sponsorship package positions bwin at the centre of the promotional activities of the club and includes a series of fan-based initiatives, integration into RSC Anderlecht’s digital and social platforms, as well as the development of on- and offline co-branding activities, stadium branding and access to players for marketing campaigns.
RSC Anderlecht is the latest in bwin’s group of football club partners, the list already including Manchester United, Real Madrid, Juventus and Bayern Munich.
The partnership will enhance the profile of the bwin brand in Belgium, where the company is regulated and licensed.
