Robert Kraft, CEO and co-founder of Atlas World Sports, details plans to propel the company’s “significant niche” in the sports betting ecosystem.
THE fight for market share among operators in the US sports betting industry has become more prominent than ever as the number of regulated states has soared in recent years.
From a players’ perspective, though, there is now no shortage of options when taking a punt on their favourite sports, tournaments, players and game actions. As such, choosing between operators and maximising each betting opportunity has become a key consideration, with Atlas World Sports “right in the middle of the action,” according to CEO and co-founder Robert Kraft.
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