In-play has already changed the nature of sports betting, so what further innovations can we expect within the sector?
The continuing march of in-play betting is a well-worn theme within the sports betting industry and OpenBet CEO David Loveday is certain that this will continue to be the case for some time to come.
Alongside this general move, operators require ever increasing levels of performance and scalability from their sportsbooks. Talking to iNTERGAMINGi, Loveday said: “The end consumer now demands ease of use, a single login and single balance across all channels. In back-end terms, it means our clients use a trading interface that gives a single view of their current position within a market, a vital tool for any sportsbook, especially as innovation drives the move towards multiple channels - internet, mobile, retail - the future of sports betting.”
For OpenBet, innovating is about giving operators the tools they need to service the consumer. The company continues to develop new and innovative technologies to push the boundaries in the sportsbook market, including the development of its SiteServer product. “SiteServer is a high performance API for the OpenBet sportsbook event data,” said Loveday. “Through this highly scalable and responsive system our operators can take full control of their front ends - their shop windows - across all channels and brands. The APIs are also available to third parties to build systems against, so operators have the greatest choice of products and can bring their time to market on new platforms down to an absolute minimum,” he added.
Operators require increasing levels of performance and scalability from their sportsbooks, to the point that OpenBet is now seeing 20,000 data changes per minute and up to 120 concurrent live events. This means that the sportsbook and online gaming software supplier must continue to be innovative in its solutions. “Ultimately, SiteServer delivers the means to take more bets and continued growth to respond to the expanding gambling and gaming industry,” remarked Loveday.
This feature can be read in full in the second 2012 edition of iNTERGAMINGi.
