ProgressPlay will be showcasing advances in AI technology via its proprietary software at SiGMA Europe this week as part of its global marketing cycle.
The new platform is proving to be a stimulus for stakeholder engagement and a significant driver of growth across the year.
In an out-of-the-box move recognised by a shortlisting in the EGR awards, ProgressPlay significantly rethought its responsible gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real time and scores them against a number of criteria.
Marina Nahhas, ProgressPlay sales manager, said: "ProgressPlay has harnessed the power of AI in the products it has brought to the market over the last year and that same AI capability feeds to our business operations.
"At every show we have attended this year the focus has been on how our AI-driven solutions have improved player management and the player experience, which is what we will be talking about in Malta."
