Mobile gambling specialist Probability has reported an increase of 41 per cent to £3.27m in its net gaming revenues for the six months ended September 30.
The company received a takeover approach from William Hill in September, which Probability chairman Graham Parr believes proves its position as a leading mobile developer and operator.
"It also demonstrates the importance attached to mobile by those in the gambling industry who have their eye on the future and are smart enough to see where the technology is heading," said Parr.
Rapid growth of iPhone and Android smartphone usage accounts for more than 50 per cent of the company's monthly revenues by the end of the period, compared to 37 per cent at the beginning of the period.
Charles Cohen, Probability CEO, said: "Our customer research has found that the majority of the players who are attracted to our low-stakes, direct-to-mobile offering are not existing users of PC based online gambling and betting services. They are looking for new types of entertainment through smartphones, which for many people is now their primary means of accessing the internet. With smartphone adoption continuing apace, this makes the opportunity very exciting indeed if we can reach it through TV."
The company expects further growth as it continues to pursue B2B opportunities and white label services, which it sees as having long term strategic value and will enable it to enter markets where partnerships are the logical way forward. "Our partnership with Caliente in Mexico is the first of these and we are excited by the possibilities which this offers in South America generally," said Parr.
Probability is currently at advanced stages of negotiation over a number of new B2B agreements and expects to be able to make further update announcements regarding these transactions in the near future.
