Probability is continuing its strategy for putting compliance and social responsibility first, with its commitment to leverage GeoComply's technology for the secure geolocation of mobile gambling customers.

Initial devices to be covered include all Android handsets, as well as Apple’s iPhones and iPads.

"Players expect to be able to wager on their games of choice on their device of choice,” said Anna Sainsbury, CEO of GeoComply. "However, conventional geolocation technologies often make it very hard for operators to know with confidence where their players are coming from. In the case of regulated markets, we provide that assurance for them," she added.

Charles Cohen, CEO of Probability, added: "As a company that puts compliance at the heart of what we do, we are very happy to be working with GeoComply as it understands not only the regulatory and social responsibility standards we adhere to, but also the absolute priority of giving the player a seamless customer experience and where all the ‘hard yards’ required for the geolocation are done in the background."