Pragmatic Play, the content provider to the gaming industry, has taken its bingo product live with Broadway Gaming, operator of one of the major UK bingo networks.
Broadway Gaming, the leading bingo operator which started its journey back in 2010 and has built a strong, loyal customer base, will be offering the Pragmatic Play bingo product on all five of its bingo sites, including its primary brand Butlers Bingo.
Melissa Summerfield, CCO at Pragmatic Play, said: “We’re thrilled to see our products live with one of the most prominent bingo operators in the UK market.
"Being selected by Broadway, from a range of suppliers, to be their exclusive bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical.
"We are quickly becoming the go-to bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.
“Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”
David Butler, CEO at Broadway Gaming, said: “After evaluating many products and many providers, taking Pragmatic Play’s bingo offering through a direct integration was the best decision and represents an important step for us.
"Our players expect high-quality games and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”