Playtech has signed a long-term software contract with Gala Coral to provide the gambling group with its online betting technology.
The 10-year deal is ranked as one of Playtech’s biggest and is reportedly worth up to €5m a year in pre-tax profit.
Playtech will provide a full range of gaming products, in addition to its IMS gaming management platform which will be utilised across all products available to Gala Coral players, to provide full player management, player retention and back-office tools. The platform will support Gala Coral’s entire product range, including sports betting, and it is expected that the migration from existing suppliers to the Playtech platform and products will commence in the first half of 2012.
Playtech CEO Mor Weizer commented: "This is an important deal for Playtech and we are delighted to be working with Gala Coral. The strengthening of our relationship also sees a significant opportunity for both companies as Playtech’s powerful IMS becomes the sole management and back-office technology platform for a major operator, including for third party products. The ability to manage and optimise players’ activities across all products has great benefits as it allows Gala Coral to address players’ needs and maximise its performance at the same time."
Gala Coral Group CEO Carl Leaver added: "Gala Coral already enjoys a strong working relationship with Playtech and this deal will help drive our next phase of growth."
According to a report in the Financial Times, Playtech’s joint venture partner William Hill has raised no objections over the deal, despite taking the software provider to court earlier this year amid rumours of talks between Playtech and Ladbrokes.
