Playtech is to launch a Games Tab for its licensee and established betting and gaming operator Ladbrokes.
The Vegas Games Tab on the Ladbrokes website is the first phase in the implementation of Playtech’s turnkey solution for Ladbrokes, which will ultimately feature 70 games with access to more.
Part of Playtech’s open-games solution, the Games Tab integrates Playtech games with third-party games via a single platform. Shay Segev, Playtech COO, said: “The unique capabilities of the Tab that are backed by Playtech’s IMS solution offer our operators benefits that are second to none.
“Not only can operators see the entire player experience across all platforms and games, they can also use consumer behaviour analytics to maximise player value.”
