Play’n Go has signed an agreement with Paddy Power Betfair that will see its games go live with the operator.
PaddyPower Betfair has chosen to integrate with Play’n Go via a direct integration into its own platform. For the former, this move represents another positive push into slots, while the latter benefits from a further step into the UK market.
Johan Törnqvist, CEO of Play’n Go, said: “This is another step in our plans to partner with leading operators in the UK and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Francesco Borsetti, commercial director, Betfair Gaming UK, said: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n Go. We aim to offer the widest selection of high-quality slot content and, with Play’n Go, we can continue to do just that.”
