Penn Entertainment has named Aaron LaBerge as the company’s new chief technology officer, reporting directly to CEO and president Jay Snowden.
In his new role, which will begin on July 1 subject to regulatory approvals, LaBerge will drive technology strategy and execution for Penn and serving as the key business leader for the company’s interactive division.
LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur.
“We are thrilled to have someone of Aaron’s calibre join our Penn executive team,” said Snowden. “Having overseen a global organisation of thousands of engineers, product developers, designers, technologists and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our technology and interactive division into its future.
“I know Aaron is looking forward to working with Todd George, our head of operations, and our entire executive team to continue growing our position as a leader in online gaming, sports betting, and digital sports media.”
LaBerge added: “I'm excited to join another talented team at Penn Interactive and lead our technology strategy. Penn Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN Bet an essential piece of the sports fan experience. Together, we'll push the limits and redefine how fans interact with sports and gaming.”
