Unica Corporation has announced that PartyGaming is extending its relationship with the marketing software solutions provider.
PartyGaming has used Unica’s marketing solutions since 2006 and the company is expanding its use of Unica’s comprehensive suite to more quickly and easily enable interactive campaigns and offer management—from conception to creation to execution.
Additionally PartyGaming has selected Unica’s next generation Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.
“Knowing how your customers think is crucial in the fast-moving online gaming sector, and our interactive marketing solutions enable PartyGaming to improve customer engagement,” said Chris Manton-Jones, vice president and managing director, international operations for Unica.
