Major igaming operators are continuing the trend of pursuing multiple brands in the US in order to grow online market share, Chris Grove of Eilers & Krejcik Gaming said in his monthly Online Casino Tracker report.
That comes after Flutter launched the Stardust online casino brand with Boyd, taking the place of Betfair. Flutter also operates the FanDuel and PokerStars online casino brands. That joins Entain and MGM, which operate BetMGM, Borgata casino and Partycasino in the US.
Grove estimates FanDuel and Stardust garnered 17 per cent online casino market share in New Jersey in April. That was slightly ahead of FanDuel and Betfair’s 16 per cent market share in the first quarter, he said.
That was a solid result considering Betfair casino was phased out while Stardust was phased in halfway through the month, he said.
Grove’s 60-page report is available by single copy of a monthly subscription by contacting Cindy Konowitz at +1 302 730 3793 or [email protected].
