Ladbrokes has signed a multi-year, multi-million pound new contract extending its overall long-term relationship with OpenBet.
The contract will see the sportsbook and online gaming software supplier continue to supply the gaming and betting company with its sportsbook software. It has also signed up to OpenBet’s sportsbook and remote gaming interface (RGI).
The sportsbook offers a flexible betting structure that can support any sporting or non-sporting event via the internet, telephone, mobile, retail and interactive TV, all through one centrally-managed book. The platform provides operators with an end-to-end solution that gives operators control over the whole betting process. Ladbrokes has also committed to OpenBet’s online product roadmap, which will deliver improved overall online sportsbook performance, reliability and scalability.
OpenBet Casino gives Ladbrokes the ability to create a bespoke offering from more than 1,200 games, including content from the company’s unique portfolio and games delivered through its RGI.
Richard Glynn, Ladbrokes CEO, said: “This is another step on the road to developing a unique Ladbrokes customer experience.”
David Loveday, OpenBet CEO, added: “We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead.”
