Rene Abou el Alla has been appointed chief product owner for Merkur Sportwetten.
One of Abou el Alla’s main tasks will be to establish a professional product management system in co-operation with the company’s own betting operator and product company, Cashpoint Solutions.
“The sports betting market in Germany is highly competitive, and we therefore need and want to convince with quality," said Markus Ettlin, management spokesman for Merkur Sportwetten. "Rene Abou el Alla is an experienced and acknowledged expert in his field. I am very confident that he will drive the company forward, allowing us to take our place among the best and fastest omni-channel betting platforms in the market in the near future.”
“I’m extremely enthusiastic about sports betting as a product," said Abou el Alla. "I think it offers great technological potential and many opportunities to clearly set ourselves apart from the competition long-term. Together with my colleagues, I intend to rethink things, take a fresh approach and, like this, contribute to future successes.”
