Online gaming software giant NetEnt has launched a reality TV-style web series that seeks to engage staff across the business while highlighting the company’s reputation as a progressive employer.

NetEnt aims high with The Challenge

More than 900 employees at seven global locations will combine to help a team of four “NetEnters” climb one of the tallest mountains in the European Alps as part of the own-brand web series, The Challenge

Launched on Monday, May 8, episodes one and two will air across all NetEnt offices. With a regular stream time of midday CET on Mondays, the entire series can be followed online and via the company's social channels.

Filmed and broadcast in a reality TV-style, The Challenge documents the team’s progress, aided by tasks completed by all employees across the business who have been undertaking work-related missions for the past three months to help their colleagues prepare to scale the summit.

In a statement the company said the web series aims to help strengthen NetEnt’s reputation as a leader and innovator in the technology sector, and position the supplier as a first choice for talent.

Taking place over eight episodes, The Challenge is designed to communicate the values of NetEnt’s Better Mondays concept - that all its employees should be positive about going to the office on a Monday morning.

Per Eriksson, CEO of NetEnt, said: “We are climbing this mountain to highlight and pay tribute to the metaphorical peaks that NetEnters scale every day.

“With The Challenge, we have created something completely new to tell our story as part of our strive to attract and retain the most talented and passionate individuals.

“We take great pride in all we do. We want to attract people who like to influence their work, the product, and their life. To work at NetEnt, you need to thrive in a fast-paced environment in an ever-changing field; to embrace opportunities to grow and to face challenges.

“At NetEnt, people have Better Mondays. We are never afraid to go above and beyond, and we are bringing this to life with The Challenge.”