MoneyMatrix has launched Spela.com, a Genesis Global brand, in conjunction with Trustly.

Spela is the first client to launch a new site with Trustly’s Pay N Play technology, delivered via MoneyMatrix's processing platform. Spela offers instant withdrawals and no registration requirements.

“We are excited to launch Spela.com as our new brand tailored to the Scandinavian market," said Ariel Reem, Genesis CEO. "We will use the advanced technology of Pay and Play powered by Trustly, combined with the power of the MoneyMatrix PSP platform. With instant deposit and withdrawals payment technology, and with Genesis vast experience in UI/UK and CRM, we are positive that we can provide the ultimate player experience."

Sandra Barton, MoneyMatrix CEO, said: “This integration further validates our strategy of providing specialised payment options to Tier One and Two operators in international markets. MoneyMatrix is the next generation of processing platform and we are now processing over €100m monthly.”

“Our next generation, all-encompassing platform is a cost-effective operational enabler for operators to do business their way and stay in control of the payment process," added Barton. "Irrespective of their market focus, or who they want to target or how they want to operate, MoneyMatrix is the specialist partner to help them achieve success.”