Mobile is growing rapidly

Ladbrokes has launched live streaming of AtTheRaces' live coverage of British and Irish horseraces on its mobile service.

The launch means that the company's mobile customers can access all live British and Irish horseraces following the launch of its RUK service earlier this year. The service is initially available to iPhone users and will extend to a variety of Android and other mobile platforms in the coming months.

Ladbrokes mobile continues to grow with revenues in Q3 this year increasing by 163 per cent. The company plans to go live with a new mobile platform next year, which will enable the service to develop further.

Richard Ames, Ladbrokes managing director, products, commented: "Mobile betting is growing rapidly and Ladbrokes customers have a leading range of services. We continue to develop it and aim to make it the first choice for mobile betting and gaming customers."