Italian betting and gaming service provider Microgame has signed a partnership agreement with B2B betting exchange technology provider Global Betting Exchange (GBE).
Italian betting and gaming service provider Microgame has signed a partnership agreement with B2B betting exchange technology provider Global Betting Exchange (GBE).
The deal, which will see exchange betting introduced to the Italian market, follows the announcement on January 16 by Italian authorities that exchange betting will be legalised in Italy later this year.
Microgame will introduce exchange betting as an additional product, integrated with and complementary to its existing offerings.
People’s IBEX, which Microgame says does not have to be considered as a competitor for the traditional Italian bookmakers, will provide a platform where Italian punters, traders, speculators and bookmakers can all participate for their collective benefit.
“Our expectations are very high, thinking both at the technological developments and at the business opportunities that it will bring to our gaming operators and their customers,” commented Microgame founder and CEO Fabrizio D’Aloia.
Both Microgame and GBE have been working towards the launch of an Italian betting exchange for three years. The upcoming change in legislation will allow the companies to fulfil the joint ambition of revolutionising the Italian regulated online betting market.
