Metal Casino, the igaming casino for hard rockers, is boosting its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign.
Starting on Monday, February 26, the casino is going to be increasingly visible on both Facebook and Instagram. After the successful launch in August 2017, Metal Casino will now turn up the volume in the UK, with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.
In January, the company travelled to Culver City, Los Angeles, to film some exclusive material with Ozzy, including an extended interview where he plays the hard rock games Motörhead, Guns & Roses and Jimi Hendrix while reminiscing about his friends Lemmy, Slash and Jimi.
He also introduces viewers to the legendary Rainbow Room, tells never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead’s Lemmy.
The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes Ozzy will be giving away signed prizes to lottery winners. The campaign will reach its peak this spring and summer when Ozzy is touring.
“We are absolutely delighted by the results,” said Metal Casino’s Clas Dahlén. “The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.
“The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy’s personal memories from the history of rock that have never been told before and hopefully they will go viral on social media.”
Previously, Metal Casino has brought in hard rock stars such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden's own king of rock, Dregen.
