Online gaming operator 32Red has struck a 12-month deal to sponsor the Late Night Film slot on the Film4 channel.
The partnership with the UK’s Channel 4, which began on Wednesday, September 25, sees the 32Red brand featuring around both the 11pm and 1am films each night of the week.
Rob Ramsey, partnership leader for Channel 4 said he was delighted with the deal: “The Late Night Film is very popular with our audience and we believe this partnership will be a great success.”
32Red’s Mark Quayle added: “We are thrilled to sponsor the Late Night Film on Film4. It was an obvious choice for us.
“It is the first of many major TV sponsorships for our flagship online casino brand and we are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK.”
Film4 is one of the UK’s biggest dedicated film channels with a weekly reach of over 12 million individuals.
