Anna Zhukova, team lead for igaming at Famesters, outlines the power and potential pitfalls of influencer marketing.
Famesters is a full-cycle influencer marketing agency founded in 2017, with its 73 employees based in Cyprus.
As Anna Zhukova, Famesters’ team lead for igaming, tells iNTERGAMINGi, the agency and influencer marketing platform BuzzGuru jointly provide an “ecosystem for marketers to maintain transparent and efficient work at every stage of an influencer marketing campaign.”
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