Confirming new appointments to its trading team, Ladbrokes is continuing its strategy of taking ownership of sportsbook technology and intellectual protocol.
The group has confirmed the appointment of Andy Wright as trading director who will join from Betclic Everest Group where he was sports book director, having previously been group trading director.
Prior to working for Betclic, Wright was managing director of Stan James, where he was responsible for introducing automated trading technologies. He will assume responsibility for driving Ladbrokes' ongoing trading improvement programme, which has seen Ladbrokes significantly increase the range of markets available to customers using automated pricing and technology feeds as well as improving its trading capabilities through the extensive adoption of algorithmic solutions. He will report directly to chief executive Richard Glynn.
Joining Wright at Ladbrokes is Tony Robinson, who has been appointed trading strategy director. Robinson was founder of odds-comparison service OddsChecker before launching his own trading technology firm Heron Solutions and has many years of experience across a number of leading betting companies.
In addition to recruiting Robinson, Ladbrokes has signed an agreement to work with Heron Solutions to deliver trading technology innovations, bolstering its capabilities further. These developments continue Ladbrokes' strategy of taking ownership of sportsbook technology and intellectual protocol.
Richard Glynn, Ladbrokes chief executive, said: "We have already made significant progress in delivering our trading improvements and Andy will help take us to the next stage. In doing so he will be ably assisted by Tony Robinson, with whom he has worked in the past, and a new dedicated trading solutions team who will be tasked with constantly developing innovative trading solutions and implementing them swiftly." Robinson added: "My role will be to drive innovation in the trading function and having already spent some months at Ladbrokes as a consultant I’m pleased to be taking a permanent role at what is an exciting time for the company in its reinvigoration programme."
