Ladbrokes has reorganised its senior management team to a new cross-channel, centralised structure.
The company will be organised into three operational groups - customer experience, channels and products - each of which will be led by an existing director. Stephen Vowles will lead customer experience, Nick Rust will drive the channel proposition and Richard Ames will lead the products group. In addition to the three operational groups, Ian Bull, who starts his role as CFO on Monday, will also have responsibility for M&A and international development. Gary Mcilraith, who was hired to lead Ladbrokes’ online business just a year ago, made his departure from Ladbrokes yesterday.
Ladbrokes CEO Richard Glynn commented: “There has been extensive change at Ladbrokes during the last year as we have implemented our strategy. This reorganisation of our senior management is the natural conclusion of these changes and will enable us to have one view of the Ladbrokes customer and how they interact with us through each of our channels - retail, telephone, mobile or internet.”
