Kindred is expecting to launch its proprietary platform in New Jersey in mid-May, followed by a roll-out in Pennsylvania during the second quarter of 2023.
The group has received final approval from the New Jersey Division of Gaming Enforcement ahead of the go-live.
Kindred says the platform will offer improved flexibility and performance, while giving Unibet customers in the Garden State the chance to tailor content to a greater extent.
Henrik Tjärnström, CEO of Kindred Group, said: “Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe.”
Kindred added that it expects to add continuous improvements to its product in New Jersey after launch.
