Kindred Group has added a new brand to its portfolio with the introduction of online casino VladCazino for the Romanian market.
Developed in-house on the technology firm’s own platform, the move forms part of a strategy to entertain customers in key markets through hyper-local brands.
It is the first time that an operator has launched as additional brand to an existing licence in Romania and it follows on from the introduction of the Storspelare/Storspiller brand in the Swedish and Norwegian market in early 2017.
Both these brands were also developed in-house and show off Kindred’s multi-brand strategy and proprietary platform, allowing the group to swiftly adapt its offering to meet specific customer requirements in each market.
Ebba Ljungerud, chief commercial officer at Kindred Group, said: “As Kindred continues to grow, it’s important that we always stay close to our customers.
“VladCazino is the result of an impressive team effort within the company, offering our Romanian customers a product and experience truly tailored to their needs.
“We are now really excited for VladCazino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”