The Las Vegas-based KeyStar Corporation has announced the acquisition of the assets of ZenSports and Ultimate Gamer.
The Zensports team has now joined the new owners in the freshly-enlarged KeyStar, bringing the DeFi entertainment platform that offers sports betting, esports, digital currency, payment, NFT, content curation and identity solutions.The fintech benefits of the acquisition will be felt across all of the KeyStar brands, the company said.
The solution will also be available as a stand-alone under the Burstive brand. Ultimate Gamer is an esports brand focused on competitive online and live esports competitions.
Now KeyStar expects to be able to expand its sports betting presence in the US and internationally, obtaining both state and international gaming licences targeted at both B2C operations and B2B opportunities.
