Kambi has strengthened its long-standing relationship with 888 Holdings after the operator launched its Kambi-powered 888sport wagering brand into the US state of New Jersey.
The launch sees 888sport become the seventh online wagering option in New Jersey and the third operator to leverage Kambi’s flexible sports betting platform and range of managed services in the Garden State.
In addition to offering players the widest selection of pre-match and in-game wagering options, 888sport has access to Kambi’s price differentiation tool, giving it the freedom to adjust odds across all major sports in line with their market strategy.
Furthermore, Kambi will provide 888sport with its Cash Out product, which hands players the opportunity to trade their wager for a live cash valuation, as well as the recently launched Teaser+, which delivers greater value on teaser parlays.
The launch comes after Kambi and 888 received a Transactional Waiver from New Jersey’s Division of Gaming Enforcement, the third time Kambi has successfully completed the thorough regulatory process, highlighting its clean technology and corporate probity credentials.
Kambi and 888 will look to replicate the success 888sport has enjoyed across a number of regulated markets in Europe, including Spain, Denmark and the UK, which has transformed 888sport into a tier-one sports betting brand.
888sport switched to the Kambi Sportsbook from its previous sports wagering supplier in May 2013 and has since seen its sports betting revenues grow ten-fold to $75m in 2017.
