JPM Interactive has launched a new website that will feature a range of traditional titles plus new content.

“JPMi is a unique content provider,” said Andrew Davies from the company. “We have a 40-year heritage during which we’ve entertained players with a succession of iconic titles. The JPM formula of lo-tech AWP style games serves up fun and entertainment for the casual player, while at the same time delivering depth and engagement to the core player.”
He continued: "Many leading operators have discovered that our games bring an added dimension to the online player experience, broadening the player base, extending player lifetime and reducing the level of intimidation sometimes experienced by new players.”
The new site has been designed with ease of navigation in mind. Games are split into categories and the player can play for free, or alternatively, click through to a number of casinos and sportsbooks.
According to Davies, playjpm.com will showcase the very latest JPMi content.
“We’ve just included the three very latest Max Power titles, Turbo, Criss Cross Cash and Eldorado. The Max Power games feature rich multi-stake games offering multiple win lines and an exciting new progressive jackpot feature.”
With up-to-the-minute information about games, as well as tournaments and promotions, the site has been designed to attract regular repeat visits.
JPMi will be making full use of a variety of new media to promote the site and its games to a wide audience, which in turn will elicit crucial feedback from players.
“Ultimately the success of a game is judged on its revenue earning capability. Game statistics are hugely important to a developer but social media also generates a good deal of semantic data,” said Davies.