Intralot has enhanced its online gaming portfolio with the launch of new interactive products in Italy for mobile, television and live streaming.

The new mobile betting app (Intralot Mobile), is readily available for user downloads from the Italian Apple Store, giving the player instant access to sports betting options.

The app is fully integrated with the player’s wallet and provides unified seamless access to the betting product offered also through the other companies’ distribution channels.

Also launched is the new HomeSmartPlay Betting Application for the Samsung Smart TV family of devices. The application is fully embedded in the television and comes pre-packaged with the purchase of the new devices. By simply using the remote control, players can access the Intralot app in the gaming section of the Samsung Smart TV and, after authentication, can place their bets in a new interactive space.

The company has also launched Live Casino for roulette, blackjack and baccarat with live croupiers interacting with players in real time at its website.

Enea Ruzzettu, CEO of Intralot Italia, said: “The introduction of new interactive gaming products, such as the mobile and TV apps and the live casino in our online portfolio confirms the company’s strategy to guarantee its customers continuous product updates and new services. By assuring safe and responsible gaming, Intralot is developing a player community where gaming is not a solitary experience but an occasion to socialise through entertainment.”