A deal between IGT and WWE, the omnichannel lottery games company, will see IGT develop and distribute WWE-branded games.

IGT

Jay Gendron, IGT COO, said: “The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies.

We will meld the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and promotion opportunities for customers and their players.”