iGameMedia is to deliver ultra-low latency sports streaming to THEO Technologies’ sportsbook as part of a new multi-year partnership.
The new solution will be launched in May and will go live exclusively on bet365, along with Rights agency partner Infront Bettor, delivering its content portfolio in ultra-low latency as standard across the iGame One Platform.
The platform is a single API which maps multiple vendor event IDs into one singular ID in a single integration.
iGameMedia will ensure it can deliver content to all clients via its One Platform API with a fixed latency of two seconds from source, with HLS – the previous industry standard – working at between seven to eight seconds.
Mike Cobain, iGameMedia chief executive, said THEO Technologies’ HESP protocol’s “segment-based” features help it stand out and make it able to be rolled out using "highly scalable existing HLS-orientated” content delivery networks.
He added that the ability to meter user conditions and “respond instantly to poor networks” are among the offering’s other “brilliant features.”
Steven Tielemans, CEO of THEO Technologies, added the sports streaming solution will be a “game-changer" for the sports betting industry.
A sub-second latency service will also be made available where required.
