Finnish world ice hockey champion Mikko Eloranta has joined new social betting site Viralbet as the company's first celebrity ambassador for its innovative and secure social betting service.

With Viralbet, users can create bets on social networks under their real names and offer them to the public or to friends. The site offers a trustworthy environment where users are in control at all times. The company is aiming to make betting easy, fun and understandable for everybody.

Eloranta will use the site to offer bets for friends and fans to bet against, as well as commenting on other bets and sharing his expert opinion on ice hockey matches. To celebrate the launch, a special Christmas campaign has been introduced.

Eloranta commented: "There are numerous professional bookmaker sites available for betting, but for me it is not so much about winning money as challenging my friends with my expert knowledge about ice hockey. I believe in the social aspect of betting and I am delighted to work with the Viralbet team to encourage other casual sporting enthusiasts to enjoy betting."

The Viralbet service which is integrated with Facebook, allows seamless log-in without the need for a separate registration, as well as the ability to post and share bets on other users' walls and to comment on bets.