Having welcomed a host of content partners in the preceding 12 months, including Gamomat, Gold Club, EGT, Amatic, Extreme Live and most recently BetConstruct, Oryx Gaming’s ICE debut was excellently timed.

Oryx Gaming

This year proved the perfect moment for the company to make its ICE debut as an exhibitor, where Oryx’s omni-channel i-gaming platform was showcased from the stand with live dealer content, virtual sports and instant content all available.

Visitors were able to check out product features that concentrate on player data, promotions, business analytics and the omni-channel experience, introduced in response to demand for real-time performance reports, longer player lifecycles, optimisation of player engagement and higher conversion rates.

Looking ahead, lottery solutions will make up a major part of Oryx’s growth for the remainder of 2017 and there is now a 25-strong lottery game portfolio as well as custom number games.

A number of game platform enhancements were also on display at ICE, focusing, for the most part, on advanced game and promotion features, seamless play and jackpots, and complete product migration from Flash to HTML5.

Matevz Mazij, Oryx Gaming CEO, said: “It’s an extremely exciting time for us and is testament to all the progress made that we were exhibiting at ICE for the first time.

“The year ahead looks very promising as companies seek to adopt turnkey solutions that give more control, flexibility, customisation, personalisation and real-time analytics.”