Island Luck Casino and Sportsbook has partnered with OtherLevels and its Experience Platform for the upcoming NFL season.
The platform combines recommendations and live odds and game data to create personalised text and generative AI content and channel-ready media.
It evaluates odds, game state, time in game and other information to create personalised customer activation touchpoints which are delivered via operators’ channels.
The Experience Platform has been integrated with sportsbook providers such as Kambi.
“We see a massive market opportunity using OtherLevels’ Experience Platform to drive further personalised experiences before and during live games across multiple sports and markets,” said Sebas Bastian, CEO at Island Luck.
“In doing so we create increased wagering opportunities for our players, which is especially important for the coming NFL season.”
OtherLevels said its platform has generated an eight per cent lift in NFL bets and a 30 per cent jump in NBA betting activity in the past 12 months.
Brendan O’Kane, CEO at OtherLevels, said: “This is all about maximising the activation opportunity. The Experience Platform enables Island Luck to provide a next generation, live sports powered experience for all players.
“With this platform, Island Luck delivers sophisticated personalised market recommendations and content in real-time, 24/7, with no additional operational costs and using its existing channels.
“We look forward to working with the Island Luck team to maximise activation and player experiences as we move into the coming football season.”
