Former senior executive at McDonald’s and IBM, Nancy Hensley, is the new chief product and marketing officer at Stats Perform, the major sports data and AI technology company.

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The sports book sector will benefit from Hensley’s considerable experience in senior roles across sales, technology, development, marketing and digital growth. In her last post Hensley was chief digital officer at IBM Data and AI.

“Nancy has a proven track record building and growing advanced product portfolios and go-to-market strategies focused on creating a positive customer experience,” Stats Perform CEO Carl Mergele said.

“Nancy’s data and AI background make her an ideal fit to oversee the structure and growth of our robust AI portfolio.”