Strive Gaming continues to build its senior leadership team with the appointment of industry veteran Haig Sakouyan as vice president of client success.


Sakouyan has more than 19 years’ experience in the online gaming and gambling sectors and over that time has been involved in more than 18 retail and online launches across the US for both casino and sportsbook.

This has enabled him to gain unrivalled expertise in customer success, managed services, product and operations. As vice president of client success, he will be responsible for providing an excellent service and experience to Strive Gaming’s B2B customers and their end users.

He joins Strive Gaming from Bally Interactive, a subsidiary of Bally’s Corporation, via its Bet.Works acquisition. Sakouyan was hired as the vice president of B2B and was responsible for partners such as Elite Casino Resorts, theScore and Rushmore Gaming in addition to overseeing all BallyBet B2C launches.

Prior to that, he was director of B2B services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.

Sakouyan becomes the first employee of Strive Gaming’s Canadian entity, based in Vancouver. Strive Gaming now consists of multiple entities based in the US, the UK, Malta and other locations in order to deliver a world-class product and service to its partners.

The appointment comes as Strive Gaming continues to progress with its plan to provide “performance at scale” to operators targeting regulated US states. Strive Gaming already holds licences in Colorado and Arizona with multiple licence applications under way in additional states.