GVC Holdings and MGM Resorts International, who recently announced a joint sports betting venture in the US, have launched their playMGM mobile sports betting product in New Jersey.
The playMGM app features markets on a full range of US and selected international sports with customers able to sign-up, deposit and withdraw cash directly from their mobile devices from any location in New Jersey.
The sports betting app features a single wallet that enables existing and new customers to view their total account balance and easily apply available funds to their choice of sports betting, casino or poker products.
The app has initially been soft launched on the Android platform, with an iOS version due to launch imminently. The app is supported by a strong pipeline of new products and features that will be introduced over time, as the sports betting market in New Jersey develops.
Adam Greenblatt, GVC’s director of corporate development and strategy, said: “We are delighted to launch our new playMGM sports betting app in New Jersey, and believe that the joint venture’s rapid entry into this market puts it in a very good position to take market share.
“While time to market is clearly important, we are also focused on our proprietary product development roadmap which will see new features introduced quickly, and without third party technology dependencies. The app provides customers the opportunity to place bets on all major US sporting events anytime and anywhere within New Jersey, and represents a significant first step for the joint venture’s operations in the US mobile sports betting market.”
Scott Butera, MGM Resorts international president of interactive gaming, said: “Beginning today, our loyal New Jersey customers can enjoy the convenience of mobile sports wagering on our playMGM NJ sports mobile betting app. Our partnership with GVC Holdings positions us as a leader in technology, accessibility and sports betting expertise. We look forward to building on our success in New Jersey and expanding our sports betting offerings as the national leader.”
