Charity affiliate Great.com has recruited Tobias Regnestam to head up its Swedish affiliate business.

Regnestam

Regnestam was previously COO at Cashmio and SuperNopea Casinos.

At his previous companies, Regnestam helped restructure the company, managed multiple departments, including VIP, customer support and also had overall responsibility for customer acquisition.

Great is using non-traditional methods to raise money for selected charities around the world. Erik Bergman, co-founder of Catena Media, created Great because he sought "a purpose," which he defined as helping others. All Great revenues are donated to charity.

It will focus on 100 per cent remote workforce, transparency and flexibility in work practices. “We are betting that this will find the most passionate people to help Great create great things for the world,” said Bergman.

Regnestam said: “It feels good to be part of this new type of organisation that is dedicated to doing all it can for others.”

Pictured: Tobias Regnestam