Online operator 666Bet is the new official betting partner of the Singha Beer Grand Slam of Darts, which takes place at the Civic Hall in Wolverhampton, UK, on November 8-16.
666Bet has branding displayed on stage and on each of the 32 competing players’ shirts at the tournament, which is being televised by Sky Sports, and has also secured on-site betting rights.
Barry Martin, CEO of 666Bet, said: “This is another important step for 666Bet as we see darts as the perfect sport to target new customers. We are already heavily involved in football and boxing partnerships, so darts was the logical next sport for us.
“Although we are mainly targeting the UK at present, we have big ambitions to push our brand into other territories around the world and we’re delighted to be associated with such a prestigious international darts tournament.”
PDC chairman Barry Hearn added: “It is a great pleasure to welcome 666Bet as the official betting partner of this prestigious tournament. With nine days of live televised action both on Sky Sports and worldwide featuring the best players in darts, this will be a wonderful platform to showcase the 666Bet brand.”
