UK Premiership football club Manchester City will team with Google at the What Next for Mobile Gaming Seminar at the ICE Totally Gaming show in London in January.
The seminar is part of the conference programme taking place at the online and land-based gaming exhibition. Jonathan Abraham, senior industry manager of mobile at Google, and Richard Ayers (pictured), head of online at Manchester City Football Club, will be joined by Sportingbet's head of mobile, Rick Brownlow, to debate a range of business issues, including how mobile gaming can be used to acquire new customers, the pros and cons of WAP vs app development, as well as which geographical regions will be next to experience the mobile revolution.
"Mobile gaming is without doubt one of the most discussed sectors in the gaming industry and with these three organisations lending their insight and wealth of experience to the debate, this promises to be another stand out session," commented Yeemay Huang, marketing manager responsible for ICE conferences.
