Gaming Innovation Group has signed a long-term partnership with GLHF.GG for the provision of its technical platform GiG Core, for both esports and igaming services.
GLHF.GG is MRG's and Gamingzone Entertainment's joint venture in esports.
The partnership will facilitate GLHF.GG´s expansion in the igaming value chain by building a new, global community for esports followers, focused on entertainment, streaming, gamification and betting on esports.
The interest in esports is increasing at a fast pace, from professional esports players where prize money is on the rise; from viewers who can bet on the events as they would on other sports; and from sponsors who are investing into this market.
The eSports market is active across the world, with an official network of professional gaming tournaments and leagues and a total value of around $900 million.
Per Norman, CEO of MRG, said: "There is a massive engagement around esports today with 200 million frequent viewers globally every day. Our ambition is to build the world's most engaging esports community together with Gamingzone Entertainment. Together we will offer a new community called GLHF.GG for eSports fans with focus on entertainment, streams and betting on esports to embody the true meaning of GLHF.GG."
Robin Reed, CEO of GiG, said: "We highly value MRG's and Gamingzone´s knowledge and experience in both igaming and esports and are delighted to enter the fast-growing esports vertical together with them, adding further scale to our ecosystem. We are looking forward to supporting GLHF.GG in our mutual strategy of offering innovative, entertaining and engaging products supporting their growth in this increasingly prominent market".
The agreement, based on revenue share and set to go live in Q1 next year, is expected to have marginal positive contribution to GiG´s overall revenues for 2019.