GiG has been granted a licence allowing the company to enter the regulated Romanian market with affiliate marketing services.

The Class II licence allows GiG's Media Services to refer traffic to online casino and sportsbook operators holding a licence to operate in the country.

GiG's Media Services operates the media assets, the publishing and paid media teams of the firm, which sees entering Romania as representing an opportunity for the media vertical to take advantage of its proprietary technology and know-how. It follows GiG's strategy to expand into regulated markets. 

Richard Brown, chief operating officer at GiG, said: "We are excited to extend our market reach by starting to refer end users to operators with a Romanian licence. We are expanding into another regulated market where we will be able to utilise the full range of marketing channels available across both the sports and casino verticals.

“Romania is still a developing market and with good projected underlying growth in the online sector which has accelerated in the last couple of years."