Gamshy and GrooveGaming have put their names to a partnership that opens up new opportunities for both brands, with GrooveGaming adding additional choice for its installed operator base.
The deal allows Gamshy to provide its content through a new distribution channel, thanks to GrooveGaming’s aggregation platform. The content will be available to GrooveGaming’s 500-plus casino brands, pushing Gamshy further into the igaming world.
Rome-headquartered Gamshy has an omni-channel offering with a self-stated mission to "create alternative ways to play games" and a raft of engaging graphics and game-play experiences around titles such as Tubolarium, Western Barn, Sweet Maniacs, Kraken Islands, Bad Monsters and Jumping Sushi.
GrooveGaming boasts a diverse portfolio of proprietary and third party HTML5 video slots and table games as well as over 2,500 casino games, lotto, bingo, live games, scratch, multiplayers and sportsbook.
GrooveGaming's solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.
Gamshy CEO Andrea Sipone said: "This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It's empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth."
Yahale Meltzer, COO at Groove Gaming said: “GrooveGaming is continuing its rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy's pioneering games will only enhance our platform."
